Trendwatch '08 or Microdistilleries

Alright, Microdistilleries aren't that new. A few have been around for quite a while.

What we have been seeing over the last 10 years though is a tendency for well established microbreweries to ADD distilleries to their line ups.

Anchor Brewing of California was one of the early birds in this field, but they have since been followed by McMenamins, Dogfish and Rogue. The chick is aware of some smaller Oregon breweries that have been toying with the idea as well.

For the Trendwatch part, definately worth watching. I think probably this is going to be the next big alcohol revolution, particulary on the West Coast. Bigger micros with good brand recognition are well set up to take advantage of a local spirits craze, and odds are most of them will realize this.